Definition: Conversion rate

Conversion rate is the percentage of website visitors who complete a desired action, such as making a purchase or filling out a form. Measuring conversion rate is important because it helps businesses understand the effectiveness of their website and marketing efforts.

Related definition

Shopping funnel

Conversion funnel

Bounce rate

Add to cart rate

Cart Abandonment Rate

Checkout conversion rate

Acquisition cost

Average order value

KPI

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Definition: Conversion rate

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