E-commerce glossary 2024

If you tend to feel a bit lost with all the e-commerce terms of the retail industry, you’re in the right place! The JUST team helps you with a glossary of the basic terms you need to know. Definitions, explanations: you will find here all you need to know to sound like and expert and to make your e-commerce website successful. Let’s go?

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1-click payment

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2FA

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3DS

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A/B testing

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Acquisition cost

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Add to cart rate

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Affiliate Marketing

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Average order value

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B2B

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B2C

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Bounce rate

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Bundle

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Buyer persona

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Buying journey

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CMS

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CPC

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CRO

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Call-to-action

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Cart Abandonment Rate

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Checkout

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Checkout conversion rate

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Click and collect

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Conversion funnel

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Conversion rate

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Cookie

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Cookieless

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Cross selling

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Customer Lifetime Value

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Customers reviews

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DNVB

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Drop shipping

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GA4

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Headless commerce

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Inbound marketing

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Influence marketing

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KPI

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Landing page

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Marketplace

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ONVB

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Omni-channel

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Online Payment

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Open banking

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Organic Traffic

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Outbound marketing

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PSP

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Payment gateway

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Plug-in

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Post-sale customer service

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Prestashop

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Product card

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Retail

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SEO

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SERP

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SKU

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Sales funnel

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Segmentation

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Shopify

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Shopping funnel

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Slide-cart

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Social shopping

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Transactional fees

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UGC

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Website accessibility

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