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Definition: UGC

UGC, or user-generated content, refers to any type of content created by customers or users of a website or platform. UGC can include product reviews, social media posts, and other forms of user-generated media. E-commerce businesses can leverage UGC to improve engagement, build trust, and generate leads.

Related definition

Social shopping
Customers reviews
Influence marketing
Inbound marketing
Outbound marketing
CPC
Acquisition cost
Affiliate Marketing

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