The JUST team is extremely proud to work with Côtelé Paris. Their goal? To (re)magnify corduroy, create, and have fun. Quite a program!
Côtelé Paris is first and foremost a story of friendship. It all started with Alexandre Dufour and François Le Vaillant, who met in school. Since then, they have become a group of friends, shared vacations, numerous adventures, and even started a business together!
Ever since their post-baccalaureate studies, these two young and inspiring individuals have been discussing entrepreneurship with stars in their eyes. It was during a dinner that Alexandre and François made a realization: why has velvet, such a wonderful fabric, become so "outdated"?
And that's how Côtelé Paris was born! Soft, ribbed, and above all, offering endless possibilities for stylish clothing, velvet makes its grand comeback. And not just any velvet: it is made from organic cotton and crowned with the most demanding certifications (KBA, GOTS, and OEKO-TEX). Committed to sustainability, Côtelé produces its garments in France, Portugal, Germany, and Morocco.
Need even better news? Côtelé Paris products are available for one-click purchase! "In the age of immediacy, interactions between brands and consumers need to be simplified. Installing JUST was, therefore, an obvious choice," adds Alexandre when asked about his thoughts on JUST as an e-commerce merchant. What else?
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