Cool and stylish menstrual panties are now just one click away! It's Malucette's turn, a historical brand in the JUST lineup, to step into the spotlight. It all began with a thought of Willo Marchais: while the menstrual underwear market is nearly saturated, it's hard to find modern and stylish designs!
As an entrepreneur and model, Willo decided to ask her Instagram community and discovered that many women shared her sentiment. They longed for menstrual panties that were not only functional but also vibrant and colorful. And so, the idea of launching a "period-friendly" collection with a pop and colorful aesthetic was born!
Willo then partnered with Robin Françoise, well known for his creative skills. Both agreed that Malucette should be an engaged and meaningful brand. The designs are imagined and sketched in Paris, while production takes place in Europe. The panties are free from the chemicals often found in conventional menstrual products, such as chlorine and fragrances. The brand experienced immediate success and even expanded into swimwear, following the same concept!
Since 2021, JUST has been collaborating with Malucette, which Willo describes as "easy, simple, and effective." The partnership has been fruitful, offering customers a seamless and efficient shopping experience for these unique and empowering menstrual panties.
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